Alzheimer's Education, Resources & Services (AERS) is on a mission to provide the tools and resources to those who help someone with Alzheimers.
An excellent nonprofit needs more than service to a good cause; it needs to be visually appealing to attract contributors and patrons. I was approached by the fabulous Debra Robinson, Community Relations Coordinator of AERS, to create a new logo design and identity system to differentiate themselves from nonprofits in a similar sector.
Summary
We define your primary and secondary customers, surfacing their jobs, challenges, and pain points. Then we synthesize these items into concise and thorough profiles that your team can reference for all brand & marketing efforts.
Audience Personas
We perform a variety of audits and analysis to better understand your brand and your brand's pain points. From SWOT Analysis to Brand Audits, we tailoer each experience to best suite your problems.
Audits & Analysis
We craft compelling stories and manifestos that you want to read over and over again
Brand Narrative
We discover the process by which your audience finds you and create funnels to bring more of them to you.
Customer Journey Mapping
Our job is to build brands that thrive in the intersection of achieving your business goals, exceeding your user’s needs, and boasting award-winning aesthetics. This is what we will craft together. By starting with discovery, moving into stylescapes and finally transitioning into developing and designing logo compositions, the entire process will be collaborative, inspiring, and–most importantly– effective.
Logo & Identity Systems
No brand lives in a vacuum. From flyers to stationary and everything in between, we will create impactful brand collateral that your users will love.
Print & Marketing Collateral
AERS is, first and foremost, about caring for the Alzheimer's community. To understand the needs of this community, I created user profiles to represent the range of unique users. This helped paint a clear picture of their demographics, psychographics, and pain points.
We segmented Users into different categories depending on their interaction with AERS:
Understanding the Alzheimers community helped define the positioning statement for the organization: Caring for the Caregiver.
The first step in the design process was to create a logo. I focused on care; where does care come from? After careful thought, I decided to focus on hands for the logo mark. We express so much care through our hands; whether holding a loved one or a gentle caress, hands are where care comes from.
The finalized logo gave us a foundation to create a logo. An identity system is a combination of patterns, colors & typography that unifies the entire brand.
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