We helped RealTalk College Ministry resonate with their campus students in an entirely new way.
Ebert Design created a comprehensive rebranding package for RealTalk College Ministry, including a new logo, brand identity system, and sub-brands for the men's and women's study groups. The social media campaign and new signage helped to announce and promote the new brand identity to the campus community, and the soft launch of the study groups with their own unique sub-brands provided a cohesive and recognizable brand experience for students. Overall, we were able to develop a brand identity that resonated with RealTalk's target audience and helped to elevate their presence on campus.
Summary
We define your primary and secondary customers, surfacing their jobs, challenges, and pain points. Then we synthesize these items into concise and thorough profiles that your team can reference for all brand & marketing efforts.
Audience Personas
We perform a variety of audits and analysis to better understand your brand and your brand's pain points. From SWOT Analysis to Brand Audits, we tailoer each experience to best suite your problems.
Audits & Analysis
We define your brands unique character archetype and personality to humanize your brand and make it relatable.
Brand Archetype & Personality
We craft compelling stories and manifestos that you want to read over and over again
Brand Narrative
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We help you position you brand to stand out from the crowd and attract your preferred audience.
Brand Positioning
Our job is to craft brands that align your business goals with your customers needs. This is where we dig into your objectives for the rebrand and beyond.
Goal Prioritization
We discover the process by which your audience finds you and create funnels to bring more of them to you.
Customer Journey Mapping
Our job is to build brands that thrive in the intersection of achieving your business goals, exceeding your user’s needs, and boasting award-winning aesthetics. This is what we will craft together. By starting with discovery, moving into stylescapes and finally transitioning into developing and designing logo compositions, the entire process will be collaborative, inspiring, and–most importantly– effective.
Logo & Identity Systems
We choose color palettes and typographical choices based on what your audience will pay attention to.
Color & Typography
We create supporting illustrations and icon packages that work hand in hand with your logo design.
Illustration & Iconography
No brand lives in a vacuum. From flyers to stationary and everything in between, we will create impactful brand collateral that your users will love.
Print & Marketing Collateral
We created branded exhibits and booths for your next trade show, conference or other networking event.
Branded Environments
The logo is just a piece of your new visual identity. To help ensure brand consistency, we’ll craft a living document containing guidelines for the entire identity system. This includes both visual and verbal guidelines for complete brand alignment.
Branding & Verbal Guidelines
Social media platforms are your digital business cards, and consistency in visual identity and is key to brand recognition. We create impactful posts and campaigns to get your brand out there.
Social Media Marketing
RealTalk College Ministry stands as a beacon of authentic spiritual dialogue at Tuskegee and Alabama State University. Through weekly Bible studies, community events, and meaningful conversations, RealTalk creates spaces where students can explore their faith journey without pretense. Their approach centers on making biblical teachings accessible and applicable to the daily lives of college students, fostering an environment where genuine questions meet thoughtful, scripture-based discussions.
The ministry operates at the intersection of faith and academic life, recognizing that college years are pivotal in spiritual formation. Their presence on two historically significant campuses positions them uniquely to serve diverse student populations seeking deeper understanding of their faith while navigating the complexities of higher education.
When Campus Minister Zachary Beasley II initially approached Ebert Design, the request seemed straightforward: enhance RealTalk's social media presence. However, our discovery process revealed a more fundamental challenge. Despite their passionate commitment and clear mission, RealTalk's brand identity wasn't fully resonating with their target audience. The ministry's visual presence didn't match the depth and authenticity of their in-person impact.
This misalignment between mission and messaging presented a critical opportunity. To truly amplify RealTalk's reach through social media, we needed to first establish a brand foundation that would authentically represent their work and speak directly to their student audience. This realization transformed a tactical social media project into a comprehensive brand strategy engagement.
Our approach began with an intensive 16-hour brand strategy workshop split across two days, bringing together students from both campuses and ministry leadership. This collaborative environment proved essential for developing accurate user personas, defining clear goals, and mapping the student journey. By involving current students in the process, we gained invaluable insights into campus life, student motivations, and the touchpoints where RealTalk could most effectively connect with its audience.
Using these insights, we developed three distinct stylescapes, each interpreting the strategy through different visual approaches. We then engaged students in selecting the direction that best represented RealTalk's essence. The chosen direction drew inspiration from historical blackletter typography, specifically referencing the Reformation period and the Gutenberg Bible. By combining Fraktur, Textura, and Schwabacher types with the contemporary Respire Black font family, we created a visual language that bridges centuries of biblical tradition with modern student life. This thoughtful fusion of old and new perfectly encapsulated RealTalk's mission of applying timeless biblical wisdom to contemporary challenges.
The culmination of our strategy manifested in a comprehensive brand identity system anchored by a distinctive logo that marries traditional theological roots with contemporary design sensibilities. This system extended across all ministry touchpoints, from social media presence to campus event signage, creating a cohesive and compelling visual narrative.
We orchestrated a strategic brand rollout centered around the theme "Real Conversations, Biblical Application." This included launching specialized sub-brands for gender-specific study groups: RealMOVE Men's Bible Study and RealGRACE Women's Bible Study. Each element was carefully crafted to maintain the core brand identity while speaking to its specific audience. The effectiveness of this design approach garnered attention from other Baptist College Ministry groups, who reached out to commend the work and inquire about the identity system.
The rebrand's success manifested quickly in measurable metrics. Within the first month, RealTalk experienced significant growth across key performance indicators: social media reach increased by 1.6K, platform visits grew by 1K, and retention improved by 150%. Perhaps most tellingly, the new identity achieved a 95% approval rate among campus students, confirming that our strategy successfully bridged the gap between traditional ministry values and contemporary student life.
Beyond the numbers, the new brand identity has transformed RealTalk's ability to fulfill its mission. The ministry now operates with a visual presence that matches the authenticity of its message, enabling deeper connections with students across both campuses. This alignment between mission and messaging has positioned RealTalk for continued growth, providing them with the tools to engage meaningfully with students as they explore and deepen their faith journeys.
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